Hidden Substance

An installation contribution to the exhibition 'Packaging: Emballer à dessein' at Musée de design et d'arts appliqués contemporains (MUDAC), Lausanne, Switzerland.

This installation is an experimental, three-dimensional investigation into branding within the field of packaging design and how the consumer reacts to the notion of the 'unbrand'. The work interrogates consumption in relation to visual language, selection and perception.

Overal exhibition description:
Packaging is a short-lived showcase adding temporary value to an object, and it very often ends up in the trash can. A pure by-product of industry, packaging serves to condition and preserve but also has to inform the consumer about an item’s contents. The ultimate aim of designers of packaging is to attract the customer, who is sometimes overwhelmed by the plethora of stock, and ensure that a product stands out from its neighbours. Thus unexpected shapes, attractive logotypes, bright colours or dreamy photos serve to tempt the customer and persuade him or her to buy.

The installation has been retained by MUDAC to be included into their permanent collection.