Data and Doctor Doom

This project defines a straightforward way to analyse fictional characters through data. It shows how a data-led approach can produce rich analyses of characters, their surrounding storyworlds, and their authors across time and different types of media. It uses the Marvel Comics’ character, Doctor Doom as its main case study, and demonstrates the advantages of this approach by comparing the results to those taken from a survey of fan attitudes. It also uses the methodology to analyse the differences between the American and British characters who share the name "Dennis The Menace". Finally, it offers a range of further uses for the tool. All datasets and tools are made available to download, so that other researchers can use the methodology and compare their own results to those generated in the book.

• Hibbett, Mark (2024) Doom's Data: Tracking a Transmedia Supervillain Through Data. In: Superheroes and Digital Perspectives: Super Data. Lexington Books, Maryland, USA, pp. 121-137. ISBN 9781666952193
• Hibbett, Mark (2025) Supervillains are the real heroes. In: The Routledge Companion to Superhero Studies. Routledge. ISBN 9781032433547
• Hibbett, Mark (2024) Periodizing 'The Marvel Age' Using The Production Of Culture Approach. In: Comics | Histories: Texts, Methods, Resources. Rombach. ISBN 978-3-98858-055-9
• Hibbett, Mark (2024) Doom's Data: Tracking a Transmedia Supervillain Through Data. In: Superheroes and Digital Perspectives: Super Data. Lexington Books, Maryland, USA, pp. 121-137. ISBN 9781666952193
• Hibbett, Mark (2024) Data and Doctor Doom: An Empirical Approach To Transmedia Characters. Palgrave Studies in Comics and Graphic Novel . Palgrave Macmillan, Cham. ISBN 978-3-031-45172-0
• Hibbett, Mark (2024) Doctor Doom: Marvel’s Transmedia Supervillain. In: Analyzing the Marvel Universe. McFarland, pp. 59-68. ISBN 978-1-4766-9066-7
• Hibbett, Mark (2023) Image Quotation of Past Events to Enforce Storyworld Continuity in John Byrne’s Fantastic Four. Closure, 1 (9.5). pp. 74-95.
• Hibbett, Mark (2022) The Agents of Doom: An Empirical Approach to Transmedia Actors. In: Comics and Agency. Comics Studies . De Gruyter, pp. 81-100. ISBN 9783110754483
• Hibbett, Mark (2022) Doctor Doom in The Marvel Age: an empirical approach to transmedia character coherence. PhD thesis, University of the Arts London.
• Hibbett, Mark (2020) How do readers understand character identities when they appear in both the text and paratext of a comic?